Types of Digital marketing

1.       Email marketing: This refers to marketing that is done by sending promotional and advertisements content through emails. Businesses usually maintain email directories for email marketing.  

2.       Search Engine Optimization (SEO): This refers to increasing the visibility of a website, its content or the words within the content so that they appear in search results. This is done using on-page and off-page optimization.

3.       Search Engine Marketing (SEM): This refers to the increasing website’s visibility in the search engines using paid reach (paid advertising) and organic reach (SEO).

4.       Social Media Marketing: This refers to promoting a business on social media, such as Facebook, LinkedIn and Twitter.

5.       Affiliate Marketing: It refers to the hiring of third parties, also called affiliates, who market a business’s content online.