What is Web Analytics

What is Web Analytics?

As a general term, web analytics means the analysis of the relationship between a website and the users of that website.

Web analytics is the activity that will provide information about different aspects of a websites, as well as help you answer some of the questions related to the traffic and overall performance.

THE PURPOSE OF WEB ANALYTICS

1.    What is the gross quantity of visitors on a website or traffic quantum?

2.    What is the number of unique visitors or visitors who are new?

3.    The route involved in bringing different categories of traffic to the website. E.g., how many arrive through search engine results, how many get to the website through online marketing?

4.    What terms are trending on the search facility on the website, what are users searching for and in what quantity?

5.    What category of users searches for particular keywords or search terms?

6.    What is the average, minimum and maximum time being spent on the website by users?

7.    How many users are going beyond the main page, to deeper links? What are the links attracting the most second clicks beyond the homepage?

8.    What is the bounce rate? How many users arrive at the homepage and leave website?

Job of A Web Analyst

a.     The creation of data entry procedures

b.    Ensuring the security systems of a website are sufficient and effective

c.     Maintaining and managing the integrity of data

d.    Analyzing the data generated by the operations of the website and its interaction with users.