Crawability

Crawability is a measure of how easily a search engine can find and crawl your website.

Appearing high in search engine results is a definite boost to the visibility of a website, because most of those users, who search for websites using keywords, usually do not look beyond the first few pages of Google search.

Therefore, if you want your website to be highly visible to the target market, you have to make sure it appears on a rank that is visible and considered acceptable by the market. Appearing on the first few positions may be hard

.

However, if you use the right keywords and optimize your website, a high rank is not impossible to achieve.

Crawlability also encompasses the technical reasons that prevent a website from appearing on high ranks. For instance, any one of the following may be the reason that has a negative influence on the visibility of your website:

·A lot of redirected pages

·Pages being blocked by then oindex Meta a ttribute

·A lot of pages being blocked by robot.txt files

·404 Error pages that prevent your website from showing up

·Pages that are subject to other types of server errors