What is target audience?

Target audience represents the group of potential consumers you want to reach, in this case via social media. It refers to those who are most likely to become your customers in the future, and that is why your goal is to establish a connection with them.


When being active on social media in the purpose of marketing, you are not interested in simply increasing the number of social followers Yes, this can help you with popularity, but the followers who are not genuinely interested in your business and products or services you provide, will not interact on your social media accounts, they are unlikely to recommend you or eventually buy from you.

This is why defining your target audienceis one of the essential tasks, when defining a social media marketing strategy.

You should start by asking yourself the following questions:
•What is my product (service)?
•Who is it for?
•Who will find it useful?
•Who will buy from me?
•Who will be interested in my business?
•Who were my clients in the past?

All of these questions will help you determine the type of consumer you want to reach. Be as specific as possible when answering these questions as the answer is very important for the future success of your social media marketing.