How Web Analytics Can Help Your Business Grow?

Below is the many ways analytics can help your business growth

1. Helps you understand the audience

       i.            How many visitors visit the website every day?

     ii.            Where do they find the website? Do they use organic or paid sources?

  iii.            Do these visitors take action?

  iv.            How much time do they spend on the website?

     v.            Which pages do they stay on the most?

  vi.            Do they use keywords or are they referred?

2. Pinpoints the strengths and weaknesses of your website

       i.            Is your website attractive enough?

     ii.            Which pages are the most and least visited?

  iii.            Is the website easy to navigate?

  iv.            Are your pages indexed by the search engines?

     v.            Are the entry and exit pages turning visitors into customers?

3. Puts ideas and actions into perspective

       i.            What can be done to increase conversions?

     ii.            Which websites refer the most traffic to your pages?

  iii.            Which parts of the website are not delivering as expected?

  iv.            Is there room for improvement on your website?

Since businesses have increased their spending on online marketing and e-commerce, web analytics has become even more important for business growth. However, no matter how much you spend to build a website, unless you know how well it is performing, there is not much you can do to increase profitability and efficiency.

It is the knowledge about all these important topics that makes web analytics such a valuable tool for business growth, especially in the face of such tough competition on the internet.