1.
A/B testing – Also called split testing, A/B testing is the process of
comparing two versions of a web page in order to evaluate and compare the
performance of both pages.
2.
Affiliate – An affiliate is an entity with a relationship with other larger
entity. This term is usually used in affiliate marketing, where individual
publishes affiliate links that usually earn them commission from the company
that is linked to.
3.
Algorithm – An algorithm is a computer program used by search engines to look
for clues or signals, which enable them to deliver relevant search results to
the users.
4.
Algorithm update – Search engines regularly update their algorithm in order to
adapt it, to ensure the relevance of the search engine results and to implement
new technologies to index and rank websites.
5.
Application – Application is software or technology, also called application
program, which is designed to perform a certain function.
6.
B2B – In internet marketing, B2B (short for business-to-business) refers to the
exchange of information, products or services between businesses.
7.
Back-end tool – Back-end tool is an application or program used to manage
back-end of the website. Changes done this way then reflect to the front-end of
a website.
8.
Benchmark – Benchmark is a point of reference against something that is
measured and compared.
9.
Bounce rate – This metric represents the number of people who have left the
website after visiting only one page. Based on Google’s recommendations, bounce
rate below 40% is acceptable.
10. Branding – Branding is one of the marketing tasks that
is done in the purpose of establishing an image or an association with a
product in the minds of the consumers and potential consumers through different
types of marketing campaigns.
11.
Call-to-action button (CTA) – It is a button posted on the website that
encourages visitors to do the action promoted by the button, such as call, sign
up, register, etc.
12.
Code – In computing, a code is a set of instructions that are written to enable
a program to perform the task assigned by the instructions.
13.
Content – Content is information that conveys a story, shares relevant data and
explains something to an online users. Different types of content, such as
written content, images and videos, are created to attract, engage and convert
website visitors, social media followers, email subscribers, etc.
14.
Conversion – In online marketing, a sale is usually considered a conversion.
When you achieve a conversion, it means that you have managed to convert
website visitors into paying customers. Depending on the website, different
action can also be considered a conversion, such as sign up for a newsletter,
downloading a file, becoming a social follower, etc.
15.
Convert – To convert a visitor is a term usually used for the act of turning a
visitor into a paying customer.
16.
Cookies – Pieces of data that are sent and stored to your computer when you use
a browser to visit a website are called cookies. The purpose of the cookies is
to record user’s browsing activity and to adapt the website so that it matches
the interests of the user.
17.
Copyright – Copyright is an exclusive legal right given to the owner of content
that is created.
18.
CPM – CPM stand for cost-per-mile and it represents cost per thousand
impressions. It is one of the advertising payment plans, where you pay the
price per thousand views.
19.
CRO – CRO stands for conversion rate optimization and it represents the rate at
which visitors, browsing your website, convert to customers.
20.
DNS – Data sour name is a data structure containing information about a certain
database. DNS allows connection to this database.
21. Email marketing – Email marketing is a type of internet
marketing where the process of promoting a website is conducted through email
campaign.
22.
Engagement – This term refers to the possibility of connecting with customers
in order to establish long-term connection and to increase the influence.
23.
Entry page – An entry page is one of the pages on a website that the visitors
first see once they arrive to your website. It is also called a landing page.
24.
eWoM – Electronic word of mouth is the online version of traditional word of
mouth marketing. In this form, marketing relies on the positive or negative
statement about the company, which is provided by the customers, and shared via
online media, such as social networks, email, etc.
25.
Exit page – Exit page is the last page the users access, before they leave the
website.
26.
Google penalty – Google penalty has a negative impact on your website ranking,
as Google lowers the ranking on your website due to penalty. Penalty can be
unfortunate due to an algorithm update, or your website can be penalized due to
the usage of manipulative and misleading techniques, which are called black hat
SEO.
27.
HTML page – HTML stands for Hypertext Markup Language and it represents the
standardized system for tagging text files. HTML page is a web page that uses
HTML to tag the content, which allows search engines to identify different
parts of the text.
28.
HTML validator – HTML validator is a program used to check markup elements of
HTML in order to detect any potential errors.
29.
Impression – In internet marketing, impression, also called view, is achieved
each time an online visitor sees the information, without the need to click on
it.
30.
Inbound marketing – Inbound marketing refers to the activities done by
marketers in the purpose of producing interest, and attracting the visitors to
the website, where you have the opportunity to convert those visitors.
31.
JavaScript – JavaScript is a scripting language used in the HTML file of a
website.
32.
Keyword – Keyword is a word or phrase that is used to describe the content of
the web page. Keywords are used in different types of internet marketing, such
as SEO, paid advertising, etc.
33. Keyword density – Keyword density is the percentage of
usage of the keyword or keyword phrase on the web page.
34.
Keyword research – This refers to the process of finding the most relevant
keywords you should use on your website, when it comes to content optimization.
Since search engine results are categorized based on the keywords, you need to
use only relevant keywords in order to make sure that you attract relevant
traffic.
35.
Keyword stuffing – Keyword stuffing is the process of adding too many keywords
to the content. The purpose of this activity is to manipulate search engine
algorithm in ranking a website better, but this practice is penalized by search
engines, which is why it is not recommended to apply keyword stuffing in
content optimization.
36.
KPI – Key performance indicator is a type of measurement used to evaluate the
performance of the website.
37.
Landing page – A landing page, also called a lead capture page or a lander, is
a single page that appears after the user has clicked on the link in the search
engine result, search engine ad, the link posted on social media, link included
in the email campaign, etc.
38.
Lead – In online marketing, a lead is a potential sale contact. This means that
only those contacts that are most likely to become your customers, due to their
interests, needs, etc. are called leads. Different strategies in internet
marketing are used to generate leads.
39.
Meta tag – This is the coding system used in HTML to mark the content of the
website in order to allow search engines to understand the data. The meta tags
provide the meta data about the HTML document.
40.
Metric – Metric is a measure that is used to track and monitor a specific
element of a website in order to evaluate the website performance.
41.
Mobile device – A mobile device is a small portable computing device, such as a
smart phone or a tablet.
42. Mobile-friendly – This term is usually used for
website design. Mobile-friendly website is the website that users can access
using any mobile device, without this impairing user experience.
43.
Multivariate testing – Multivariate testing refers to the process of testing a
web page where multiple variables are modified, in order to determine the
combination of the variables that gives best results.
44.
Off-page – The factors that affect ranking, which are not available on the
actual website include external links.
45.
Online advertising – Online advertising, also called internet advertising, is
the form of marketing that uses internet to promote a business and distribute
promotional messages.
46.
On-page – The factors that affect ranking, which are available on the actual
website include tags, keywords, content, etc.
47.
Optimization – Optimization is the process of improving different on-site and
off-site elements according to SEO guidelines, in order to improve the
positioning of the website in the search engine results pages. Various aspects
of a website can be optimized, such as content optimization, title
optimization, image optimization, video optimization, etc.
48.
Optimization – Optimization is the process of improving something, in order to
increase its functionality and efficiency. In terms of internet marketing,
optimization is usually the process of improving the website in order to
improve ranking and increase the traffic obtained through organic results.
49.
Organic reach – The total number of unique people who saw your website or post
through unpaid distribution.
50.
Outbound marketing – Outbound marketing refers to using external sources to
spread the word of your website. Unlike inbound marketing, outbound methods use
external sources, both paid and unpaid to generate leads and improve website
performance.
51.
Paid reach – The total number of unique people who saw your website or post
through paid distribution.
52. Personalization – This refers to the process of
tailoring something according to specific needs. Personalization is an approach
especially recommended in social media marketing, as well as in email marketing,
as it allows you to establish connection with social followers or email
subscribers.
53.
Platform – A platform is a computer system on which application is run.
54.
Positioning – In internet marketing, positioning refers to the position of the
website in the search engine results pages. Since pages positioned at the top
of the results get more visits, positioning is an important activity of
internet marketing.
55.
PPC – PPC, short for pay-per-click, is a type of paid advertising used in online
marketing, where advertisers pay each time a user clicks on the ad, that can be
shown in the search engine result pages as sponsored results, or on social
networks.
56.
Proxy – A proxy or proxy server is another computer through which communication
between the client and the resource is established.
57.
Ranking – Ranking refers to the position of a website in search engine result
pages. As search engine position websites based on different criteria that
affect ranking, it is important to follow search engine guidelines in order to
improve ranking and thus promote your website.
58.
Reach – Reach is the total number of people who are able to see you message or
internet marketing campaign.
59.
Referral – This refers to the page that is linking to another page.
60.
ROI – Return on investment, commonly known as profitability ratio, is the
benefit the investor achieved through its investment. ROI is a comparison of
the profit you were able to achieve and the initial investment.
61.
Search query – Search query is a term a user types into the search engine.
There are different types of search queries, depending on what kind of
information users search for using search engines.
62.
SEM – Search engine marketing is a type of internet marketing where the website
is promoted through search engines, using both unpaid (SEO) and paid (PPC)
methods.
63.
SEO – Search engine optimization is a type of internet marketing where the
ranking of the website is improved using unpaid methods.
64. SERP – SERP stands for search engine results page, and
it is the page, which is shown to the users after they type a search query into
the search engine. The search engine
results
page shows the results that are related to the query, including both sponsored
(paid) results, as well as organic results.
65.
Session – A session is a presence of specific IP address that has not visited
website within past 30 minutes. In terms of website, a session is occasionally
defined as a visit.
66.
SMM – Social media marketing is a type of online marketing that uses social
media websites to promote a business, increase traffic and generate leads.
67.
Strategy – Strategy is a well-developed business plan that involves the plan
and the analysis of the current situation, the goals that should be achieved by
implementation of the strategy, the set of actions to be performed, as well as
ways to monitor and measure the efficiency of the strategy. In terms of
internet marketing, internet marketing strategy involves planning and tasks to
be performed as a part of internet marketing.
68.
Target audience – Target audience is the group of online users you want to
reach. You should optimize your internet marketing strategy in order to
maximize the chances of reaching your target audience, as those users are more
likely to become your customers, subscribers, followers, etc.
69.
Targeting – Targeting is the process of selecting. It usually refers to the
selection of potential customers, in order to establish a group, often called a
target group, of those who are most likely to become your customers.
70.
Trademark – Trademark is a design, which is recognizable and it represents an
image of a company, business or individual.
71.
Traffic – In the online world, traffic refers to the flow of data. When it
comes to websites, traffic represents the amount of data sent and received by
the visitors of that website, regardless if the paid or unpaid method was used.
72.
URL – Uniform Resource Locator refers to the location of the file on the
internet. It is the address of the website, which you type into the browser in
order to find a particular website.
73. User – In terms of online world, a user is a person who
uses internet to find information or to establish contact.
74.
Visibility – Visibility is the chance of your website appearing in the search
engine results pages. Internet marketing is supposed to increase the visibility
of your website, and thus increase the possibility of your website appearing in
the organic results.
75.
Visit – Visit, also called a session, is the measurement used to signify user’s
action happening in a particular period.
76.
W3C – W3C stand for the World Wide Web Consortium and it represents the
community working together to develop and improve web standards.
77.
Web analytics tool – These tools are used as a part of web analytics, in the
purpose of monitoring and analyzing the performance of the website.
78.
Web browsing – Web browsing is the process of using a web browser, a software
application, in order to search for information online.
79.
Webmaster – Webmaster is the person who creates and manages a website.
80.
Website analytics – The collection of different metrics, such as website
visits, bounce rate, session duration, referrals, etc. represents website
analytics. These data about the website are used to analyze and monitor the
performance of the website.
81.
Website directory – A website directory, also called a link directory, is a
website that specializes in featuring links to other websites, which are
divided based on the categories.
82.
Website navigation – Website navigation represents the structure of the website
that is used to direct users to different parts of the website.
83.
Website saturation – This term refers to the number of web pages from a single
domain, that are indexed by search engines.
84. Webs tool – This
is an online tool, which allows you to type the URL you want to check and to
see who owns the website. Additional information includes owner’s email,
hosting company, the domain expiring date, etc. When you register a domain, you
can choose to hide this information, in which case who is tool will not show
this results when your website is analyzed.
