URLs index

Website pages that are included in the Google search index are the ones that are visible to users. 

URLs index is a metric that tells you how many of your website pages are indexed and thus, how visible each is to the search engine audience. 

URLs index also helps webmasters determine whether there is duplication on the website.

Crawability

Crawability is a measure of how easily a search engine can find and crawl your website.

Appearing high in search engine results is a definite boost to the visibility of a website, because most of those users, who search for websites using keywords, usually do not look beyond the first few pages of Google search.

Therefore, if you want your website to be highly visible to the target market, you have to make sure it appears on a rank that is visible and considered acceptable by the market. Appearing on the first few positions may be hard

.

However, if you use the right keywords and optimize your website, a high rank is not impossible to achieve.

Crawlability also encompasses the technical reasons that prevent a website from appearing on high ranks. For instance, any one of the following may be the reason that has a negative influence on the visibility of your website:

·A lot of redirected pages

·Pages being blocked by then oindex Meta a ttribute

·A lot of pages being blocked by robot.txt files

·404 Error pages that prevent your website from showing up

·Pages that are subject to other types of server errors

Three trusted ways to increase visibility using web analytics

Three trusted ways to increase visibility using web analytics

Using web analytics, the following three ways can increase the visibility of a website’s manifolds.

1. Scan search engines and improve ranking

It is hard to deny that the majority of website traffic comes via search engines. The fame and popularity of the search engine giant, Google, is undisputed.

So is the fact that even if users know the direct URL they want to visit, they usually punch it in the Google search bar, for convenience sake.

Therefore, identifying the search engines that send you the most visitors, who then convert to customers, is the starting point of increasing the visibility of the website.

Smart business owners use web analytics to segment the visitors they receive by the search engine they are

coming from.

The engine that sends the highest percentage of traffic that ends up performing an action, is the one to prioritize.

Since your marketing budget for search engine promotion is limited, marketing on every engine is a waste of resources. This is why, identifying the top one of two search engines is an ideal strategy. In this regard, search engine rankings play a crucial role.

Research into the browsing pattern of internet traffic reveals that most people digging for something on the internet do not look past the first few pages of a search engine. Hence, if you want your website to be visible to the audience you are targeting, increasing search engine

rankings is necessary.

The first step to increase search engine rankingis by playing off your strengths.

2. Optimize content Within the realm of search engine rankings is content optimization. To appear on the first few pages of a search engine, you have to optimize the content of your website to make it

interesting, and beyond that, relevant to the search criteria used by visitors.

How do you know what visitors are looking for? The answer is by exploring keyword searches. Most of search engine and content optimization is about using the right keywords. Keywords

and phrases,that are most used by visitors and those searching for specific products online, should be made part of the content included in your website.

This way, when a user looks up this keyword on Google, your website pops up. Web analytics helps with content optimization in the following way:

·Benchmark search engine ranking What is your present ranking?

Where do you want to get?

·Identify top converting keywords

Not only does web analytics identify the keywords that are most used for your website, it also helps track conversions that took place because of particular keywords used. It is essential to know which

keywords work for you because it enables you to leverage on them and increase visibility by incorporating these key phrases in web content.

·Finding new keywords

To attract visitors who are presently not using these top keywords, experts suggest that businesses go beyond the most used keywords and look for new ones. According to this approach, a business puts together some of its less frequently used keywords in a bunch/combination to target less competitive areas of a market with low traffic content.

3. Revisit advertising

Once you have identified the search engine and the keywords that work best for you, the next step is to revisit your online advertisement strategy.

The area of online marketing and promotion is vast. There is a lot that a business can do to up its promotional campaigns on the right medium and with the right keywords.

For instance, a website can be promoted with any one or all of the following ways:

·Banner advertisements on search engines

These are the best advertisements to use in high traffic areas because of the positive impact on conversion rates.

·AdWords and pay-per-click ads

These are the most cost effective ads. They can be fully customized to target any market segment you want.

·Social media adsPromotion on social media is one of the most effective ways to increase the visibility of your website. If your website has a social media tab to attract visitors to related pages, this type of

promotional strategy works best.

·Starting logs Just like referrer websites direct traffic to your website, paid or unpaid blogs can also urge visitors to discover your products and services Since blogs are usually written by third parties,

they are perceived as a reliable source of information by customers.

·Affiliate programs

Even though designing and launching an affiliate program can take time and effort, it can be a great way to spread your reach beyond the demography you have always targeted. Affiliate programs build a network of marketers who can advertise your website at minimal costs.

The three approaches combined make up search engine marketing, with improving ranking and content optimization being part of SEO and organic reach, and online advertising using pay-per-click ads, being the part of paid reach.

How to Increase Your Site’s Visibility through Web Analytics

How to Increase Your Site’s Visibility through Web Analytics
Increasing the visibility of a website is exactly the kind of objective that web analytics aims to fulfill After tons of research and exploration of the insights gained by tracking the activities of visitors, if the results of the analysis are anything but satisfactory, major steps are taken by
analysts to up the performance of a website.

To do so, the first step is to increase its visibility. One question that every webmaster and business owner asks is, ‘whether customers even know their website exists?

If the answer to this
question is full of doubts, all efforts of web analytics are then targeted towards this goal.

In essence, increasing the visibility of an online platform is at the heart of analytics because all the research and hard work aims to discover why visitors left the website early, why they did not
complete an action or why they leave even before one page is downloaded.

Therefore, making a website more visible is the most obvious remedy to a very low conversion rate and minimum internet traffic.

In the previous topics, the basics of web analytics have been discussed. These topics have revolved around concepts you need to know to understand the field of web analytics and to grasp its importance.

In this discussion of increasing the visibility of a website, we have reached the implementation stage when a webmaster is in control of the data and has all the metrics he needs to begin the assessment process.
It helps to remember that increasing visibility is a goal and that this goal cannot be achieved fore ample amounts of evidence, data and statistics are gathered to support it.

Therefore, deciding to implement strategies to take your website ‘out there’ based on a hunch and guesswork is not the most sensible solution. Instead, the roadmap for visibility should be carved
once metrics and analytical tools conclude that a website needs more exposure and promotion.

What is target audience?

Target audience represents the group of potential consumers you want to reach, in this case via social media. It refers to those who are most likely to become your customers in the future, and that is why your goal is to establish a connection with them.


When being active on social media in the purpose of marketing, you are not interested in simply increasing the number of social followers Yes, this can help you with popularity, but the followers who are not genuinely interested in your business and products or services you provide, will not interact on your social media accounts, they are unlikely to recommend you or eventually buy from you.

This is why defining your target audienceis one of the essential tasks, when defining a social media marketing strategy.

You should start by asking yourself the following questions:
•What is my product (service)?
•Who is it for?
•Who will find it useful?
•Who will buy from me?
•Who will be interested in my business?
•Who were my clients in the past?

All of these questions will help you determine the type of consumer you want to reach. Be as specific as possible when answering these questions as the answer is very important for the future success of your social media marketing.

The top 5 pillars of web analytics

The top 5 pillars of web analytics

1. Objectives for visitors

What do you want your visitors to do? Every business sets goals and objectives that it wants

visitors to achieve. These goals usually reflect on how well the business is doing because when

combined, all visitors take it closer to the bottom line. The most typical end result that web

analytics assesses is the rate at which visitors turn to customers. Even though not every visitor will fulfill this objective, it is important to lay down clear and achievable goals so that when the analytical process begins, the webmaster knows what is to be measured and which metrics should be used to measure this goal. Enticing visitors to achieve this goal is also not possible until the business knows what action it is looking forward to.

2. Tracking conversion

The conversion is important part of web Analytics. Why do you design a website? Why do you

want visitors to be directed to it? Why do you want to run an analysis of its performance? The

answer to all these questions is to turn visitors to customers. The conversion rate determines

how well people perform the action you expected them to.

In other words, how many visitors fulfilled the objective defined above.

Keeping track of the conversion rate is very important because it distinguishes between two main concepts, i.e. how much traffic passed through your website and how much of it converted. There is a stark difference in both, and novice webmasters who fail to make this

distinction, fall into a trap. Assuming that your website is becoming famous and receiving a lot of attention based on increased traffic is quite meaningless because the same can also result in an increased bounce rate. Therefore, unless the conversion rate is tracked, and it reveals an increasing and satisfying number, the performance of a website cannot be gauged.

3. Explain abandonment rates

After tracking conversion rates, if you discover that the figure is significantly low, it means that

visitors are not performing the desired actions. There are many entry and exit points/pages on a website, all of which are watched by web analysts because a business’s goal of conversion can be achieved at any of these pages.

It would not be incorrect to think of these pages like virtual customer touch points. If a business

succeeds at attracting a visitor enough for him to make a purchase, the touch point has achieved the objective. However, if it does not, the visitor abandons his search and exits the

website. In this situation, a web analyst should discover and explain why this visitor behaved as such.  Effective web analysis is able to tell where customers drop off the most. This point of the website is identified as a problem area and it is then improved with corrective measures.

4. Identify bounce rates

While abandonment rates represent the fraction of internet traffic that drops off after exploring the website to an extent, bounce rate represents the chunk of visitors who leave

immediately, i.e. after seeing only one page.

5. Determine cost per acquisition Cost per

Acquisition shows the expenses you incur for converting one visitor to a customer. Knowing how much you spend is essential because inadequate expenditure is also a big cause of low conversion rates because you have not put enough on the website for people to be

attracted. On the other hand, if your cost per acquisition is too high and conversion rates are still low, this indicates that the problem

lays somewhere else and the web analyst should look further for the answer.